21
Jun
構建五感時代品牌的來臨 (In Chinese only)
構建五感時代品牌的來臨 (In Chinese only)

我出席了由上海馳名品牌「恆源祥」舉辦「第7屆全球感官品牌論壇」 ― 是次題目以「開啓感官智能新時代」。主講嘉賓陣容頂盛,當中包括有來自加州大學聖達戈分校醫學院教授Steven A. Hillyar,以聽覺對於視覺注意和感知的影響為題; 來自華東師範大學心理和認知科學學院研究員同時也是視覺認知和虛擬實境應用實驗室負責人蒯曙光。用戶體驗研究科學家、醫療戰略與解決中心、Intel首席用戶體驗研究專家劉穎, 其主題是用戶體驗引導創新-醫療科技實踐。論壇上與會講者帶出人類的五感如何在商業上可使用情況,揭示產品在未來創新發展中,人類五感―即視覺、聽覺、嗅覺、味覺、觸覺、加上神經學、認知學、心理學會是在設計與品牌發展不可或缺的元素。

現時這些以五感構建的設計與品牌,活生生的例子愈來愈多,例如: 房車關門聲音透過我們的聽覺識別汽車的品牌、商標設計由平面設計向3D設計,透過我們的視覺與觸覺體驗創作商標品牌、獨創的香水味讓我們的嗅覺來識別不同的香水牌子,這些,便是五感時代品牌的來臨。

Dr. Alex Lau 劉帥賢博士
Partner, IPAS Ltd.

Dr Lau has gained profound knowledge and experience on legal aspects of intellectual property market through his involvement in the legal industry for over twenty years.  

Award:

The 2015 Chief Executive's Commendation for Community Service (Intellectual Property), HKSAR

Graduated from:

Ph.D (Intl Law - Competition Law), China U of Political Science and Law, LLM, (Chi and Comparative Law), City U of HK, LLB, Paking U of PRC, LLB(Hons), City U of HK, Bachelor of Social Science, U of Macau

Public Community Services : 

  • IP Advisor, HKSAR Gov. Trade and Industrial Department (TID)
  • Vice Chairman, SME Global Alliance
  • Member, Customer Liaison Gp. for SME, HKSAR Gov. (TID)
  • Chairman, SME Global Alliance Intellectual Property Committee
  • Intellectual Property Consultant, Federation of Hong Kong Brands
  • Social Enterprises Advisor, HKSAR Gov Home Affairs Department
  • Mentor, Mentorship Programme, HKSAR Gov. (TID)
  • IP Advisor of Asia Pacific Creative Industries Association (APCIA)

Mediator:

  • Panel Mediator, HK Mediation Accreditation Association Limited
  • Convener of Technology and Intellectual Property Mediation Expert Panel Sub-committee
  • Accredited International Professional Mediator, Mainland HK Joint Mediation Centre (MHKJMC)
  • Vice President and Training Instructor, Institute of Mediators
  • Professional Mediator, Civil and Commercial Mediation Center of Shenzhen
  • Mediator of Mediation and Arbitration Alliance(DG, HK, Macau & Taiwan)

For more than 8 years, he has been the Branding & IP Advisor (PRC) of the HK Trade Development Council and the IP Advisor of HK Design Centre. 

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