24
May
一個有代表性的商標設計
一個有代表性的商標設計

 (in Chinese only)

商標是什麼?香港企業一般看法是: 一個標誌有中文字,有英文字或圖或文字與圖的組合。那麼有不一樣的看法嗎?有,除了以上看法外,也可以從商標作用出發,商標具有區分作用,這是指產品甲與產品乙在同類產品中能區分出來。例如: 可樂會是指可口還是百事?所以人們會指明那品牌的可樂,不然的話便會混淆。這就是通過商標標誌的顯著性的特點與其他同類產品區別開來的作用。

市場上產品種類繁多,同一種類商品也為數不少。如果要在同類產品中或眾多競爭對手中突為而出,讓消費者使用你的商品,那你便需要有一個設計獨特的商標標誌,讓你的客戶把你記在心中。

既然商標可由文字或圖組成,當我們講設計時,這不但是指構圖設計上的美感,同時也要想想文字上的創作。例如; 一個中國古代開孔的錢幣,從構圖上可意會到這企業可能是從事金融相關的行業,進一步錢幣若加上名稱如「財富銀行」,那便更能發揮字圖組合的商標作用。又例如文字上,在商標世界中有些商標名稱都是無中生有的,例如: Kodak柯達、Revlon露華濃,這些字本身都是創作出來,是在字典上找不到的字。創作文字即使原本沒有包含文字的意思,但企業透過使用,令商標展示出這就是該企業的產品、品牌,把商標成為企業產品的代言人。

Dr. Alex Lau 劉帥賢博士
Partner, IPAS Ltd.

Dr Lau has gained profound knowledge and experience on legal aspects of intellectual property market through his involvement in the legal industry for over twenty years.  

Award:

The 2015 Chief Executive's Commendation for Community Service (Intellectual Property), HKSAR

Graduated from:

Ph.D (Intl Law - Competition Law), China U of Political Science and Law, LLM, (Chi and Comparative Law), City U of HK, LLB, Paking U of PRC, LLB(Hons), City U of HK, Bachelor of Social Science, U of Macau

Public Community Services : 

  • IP Advisor, HKSAR Gov. Trade and Industrial Department (TID)
  • Vice Chairman, SME Global Alliance
  • Member, Customer Liaison Gp. for SME, HKSAR Gov. (TID)
  • Chairman, SME Global Alliance Intellectual Property Committee
  • Intellectual Property Consultant, Federation of Hong Kong Brands
  • Social Enterprises Advisor, HKSAR Gov Home Affairs Department
  • Mentor, Mentorship Programme, HKSAR Gov. (TID)
  • IP Advisor of Asia Pacific Creative Industries Association (APCIA)

Mediator:

  • Panel Mediator, HK Mediation Accreditation Association Limited
  • Convener of Technology and Intellectual Property Mediation Expert Panel Sub-committee
  • Accredited International Professional Mediator, Mainland HK Joint Mediation Centre (MHKJMC)
  • Vice President and Training Instructor, Institute of Mediators
  • Professional Mediator, Civil and Commercial Mediation Center of Shenzhen
  • Mediator of Mediation and Arbitration Alliance(DG, HK, Macau & Taiwan)

For more than 8 years, he has been the Branding & IP Advisor (PRC) of the HK Trade Development Council and the IP Advisor of HK Design Centre. 

.Contact
BACK
© 2016 IPAS. All rights reserved.
Web Design By