About IPAS
Since the establishment of the Hong Kong Intellectual Property Advisory Services Ltd. (IPAS), we have been working closely with the HKSAR Intellectual Property Department, the HKSAR Trade and Industry Department, as well as all other public and private related organisations, not only to aim at providing SMEs with a full range of IP protection services, but also at enhancing both their knowledge and use of IP rights.
Our Team
Dr. Alex Lau
Partner, Hong Kong Intellectual Property Advisory Service Limited (IPAS)
Dr Lau has received his Ph.D (International Law-Competition Law), China University of Political Science and Law, Master of Law (Chinese and Comparative Law) and LLB, Peking University of PRC and City University of Hong Kong.  He has gained profound knowledge and experience on the legal aspects of intellectual property market through his involvement in the legal professional industries for over twenty years.  He is the partner of the Hong Kong Intellectual Property Advisory Services Limited (IPAS).

At present, he is the IP Advisor of the HKSAR Government Trade and Industrial Department (TID) and  the panel mediator,  Civil and Commercial Meditation Center of Shenzhen.  And he has been the Branding & IP Advisor (PRC) in Hong Kong Trade Development Council  and the IP Advisor of Hong Kong Design Centre for more than 8 years.  And he is an accredited mediator.
Accolades :
Dr Lau was awarded the 2015 Chief Executive’s Commendation for Community Service of HKSAR to recognize his remarkable achievements in the area of intellectual property (IP).
Public Community Services :
- IP Advisor, HKSAR Government Trade and Industrial Department (TID)
- Vice Chairman, SME Global Alliance
-
Expert Panel Member (Tech. & IP ), HK Mediation Centre
- Panel Mediator, Civil and Commercial Meditation Center of Shenzhen
- ME Co-ordinator Group, HKSAR Government Trade and Industrial Department (TID)
- Member, Guangdong Copyright Protection Association
- Chairman, SME Global Alliance Intellectual Property Committee
- Social Enterprises Advisor, HKSAR Government Home Affairs Department
- Mediator, HK Mediation Accreditation Association Limited
- Intellectual Property Consultant, Federation of Hong Kong Brands
- Vice Chairman and Training Instructor, Institute of Mediation
Yin Zhou Pei
IP Enforcement Lawyer
After obtaining an honorary degree of Bachelor of Law from the Southwest University for Political Science & Law of China, Mr. Pei has been practising as a PRC lawyer, specialising in IP Litigation for over 10 years. Thus, he has gained profound knowledge and experience on all aspects of IP litigation and enforcement, and is recognized as one of the leading IP lawyers in China.
The success rate of infringement litigation over 98%:
  • Trademark (more than1000 successful cases)
  • PUMA
  • “ Great Wall”, “Huaxia” , “Fortune” , “Meng Niu” , “China Tea“ brands of COFCO
  • “Chung Hwa” brand of China First Pencil Co. Ltd.
  • “VICTOR” - “Victor” brand of VICTOR
  • “Zhang Xiaoquan” Scissors
  • Patents (more than 500 successful cases)
  • Invention patent: “slag machine" “glasses cleaning robot" etc
  • Utility model patent: “Refill perfume spray bottle", “multi-purpose juicer", "Shaft lock", “small food chopper"
  • Design Registration: “Street light", “Salad Spinner" etc
  • Copyright (more than100 successful cases)
  • "Ultraman"
  • Le Internet (Beijing) Co., Ltd
  • China Financial and Economic Publishing Press
  • Economic Sc​​ience Press
  • Higher Education Press
KK Lau
IP Protection Director
Mr. KK Lau has gained profound knowledge and experience in anti-privacy investigations as he has been handling IP investigations, from their planning stage to their implementation stage, for more than 20 years. He is, at present, actively engaging himself in IP investigation and protection work. He, too, has worked as the Executive Director of the "Motion Picture of Association America", and has dealt over 1000 anti-privacy cases and worked closely with related law enforcement authorities in Mainland China, Taiwan, Hong Kong, and Macau.

In order to provide IP protection solutions to our customers, our IP protection work includes in-depth case analysis through internet search, exhibition patrol, market survey from stores, distributors and manufacturers.
  • Over 6000 cases of IPR protection is substantiated by us.
Vienne Liu
Company Registration Department Manager
Miss Vienne Liu has obtained her Master of Laws (International Economic Law) Degree from the Hong Kong Chinese University of Hong Kong (CUHK), and is currently, an Associate Member of The Institute of Chartered Secretaries Administration (ICSA) and The Hong Kong Institute of Chartered Secretaries (HKICS). She has also gained profound experiences in company secretarial services and legal affairs management, through her engagement in working in international law firms and different OEM manufacturing companies.
Wendy Fok
Administration Manager
Miss Wendy Fok has not only obtained her Bachelor Degree of Marketing from the RMIT University in Australia, but also studied her Master Degree of Law in Renmin University of China. She has gained profound experience in business development, curriculum planning and administration before joining the IPAS , and is currently responsible for the administrative affairs of the IPAS, both internal and external, as well designing and co-ordinating corporate training.
Penny Yu
Senior IP Consultant
Mr Penny Yu has obtained his Bachelor of Engineering from University College of London. He is extremely good at handling international intellectual property registration matters such as patent application strategy, trademark application, design registration and copyright registration all around the world. He specializes in patent analysis and PCT applications. He has already started working in the field of Intellectual Property Rights before joining the IPAS.
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